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About Crowd Chief

18 years in the trenches with businesses just like yours.

Crowd Chief, Inc. is a marketing agency built for home and commercial service businesses, and a Big Chief Creative Media company. We know the slow seasons, the emergency calls and the pressure of keeping a crew busy, because we've spent nearly two decades helping contractors grow.

Alex Ribble, President of Big Chief Creative Media and Crowd Chief, Inc.
Our story

Marketing created for home and commercial service businesses.

For 18 years, Big Chief Creative Media has built websites, run campaigns and produced video for plumbing, HVAC, electrical and other home and commercial service companies. Along the way, five of those clients grew big enough to be acquired by larger companies.

Crowd Chief, Inc. takes everything we've learned and focuses it on one thing: making home and commercial service businesses the go-to name in their service area. Same people, same experience, a sharper focus.

We've been in the trenches with our clients through busy seasons, slow seasons and everything in between. We've worked with more than 35 home and commercial service companies, including national brands, and we bring every lesson from that work to yours.

Alex Ribble signature
Alex Ribble
President, Big Chief Creative Media & Crowd Chief, Inc.
What we believe

Our promise is our partnership.

01

We know attention.

How to earn it, how to keep it, and how to do it while staying true to who you are.

02

We tell it straight.

What’s working, what isn’t, and what we’re changing. No hiding a bad month behind a pretty chart.

03

We track everything.

Every call is tracked by lead source, so decisions are based on booked jobs, not guesses.

04

We play the long game.

Five clients grew big enough to be acquired. We build brands that are worth something.

See our results →
The team

The people behind your marketing.

Strategists, creatives, lead generation pros and production experts all over the country, working as one team.

Alex Ribble, President & Chief Strategist
Alex Ribble
Big Chief
President & Chief Strategist
Charlotte Allen, Vice President, Operations
Charlotte Allen
Chief Wrangler
Vice President, Operations
Max Ribble, Social Media
Max Ribble
Chief Scroll Stopper
Social Media
Gracie Ribble, Social Media
Gracie Ribble
Chief Trend Setter
Social Media
Sean Hartman, Creative
Sean Hartman
Chief Idea Maker
Creative
Ian Cabrera, Videography
Ian Cabrera
Chief Storyteller
Videography
Jonathan Williams, Videography
Jonathan Williams
Chief Frame Chaser
Videography
David Sutoyo, Website Development
David Sutoyo
Chief Code Slinger
Website Development
Robert P., Pay-Per-Click
Robert P.
Chief Click Getter
Pay-Per-Click
Anthony P., SEO & AEO
Anthony P.
Chief Rank Raiser
SEO & AEO
Alissa Forte, Sales & Leadership training
Alissa Forte
Chief Deal Coach
Sales & Leadership training through Stratella Consulting Group
Harlow & Bodhi, Morale, security and snack inspection
Harlow & Bodhi
Chief Mascots
Morale, security and snack inspection
18 yrs
marketing home and commercial service companies
5
clients acquired by larger companies
1,000s
campaigns built and executed
Nationwide
videographers across the country
Recognition
Davey Awards Gold Winner 2025 badge
Gold
Davey Awards
2025
Muse Design Awards 2023 Gold Winner badge
Gold
Muse Design Awards
2023
The Telly Awards Silver Winner badge
Silver & Bronze
The Telly Awards
2023 · Silver, Video Production · Bronze, Commercial Advertising
Headquartered in Austin, Texas. Serving home and commercial service companies across the country.

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