Fill the schedule. Own your service area.
Crowd Chief is a marketing agency built for home and commercial service businesses. We run the marketing machine that makes you the go-to name in your service area. Your website, content and video, Google rankings, ads and social all work together, and every call is tracked, so you know exactly what's filling your schedule.
Let us help you build a predictable lead engine.
Don’t rely on word of mouth. Build a predictable lead engine.
Referrals built most home service businesses, and they’re great, until they slow down. You can’t turn them up when you add a truck or need to fill a slow week. A lead engine brings in steady calls every month from channels you own and control.
Show up where homeowners look.
Local SEO, AI search, Google Ads and Local Services Ads put you in front of people searching right now.
Win the call.
Your story, reviews, video and a website built to convert make homeowners pick you over the next guy.
Know what works.
Every call is tracked to its source, so we keep putting fuel on what books jobs and cut what doesn’t.
Predictable leads let you hire ahead, plan for slow season, and build a business that’s worth more when it’s time to sell. See the acquisitions →
Everything that makes the phone ring, under one roof.
Our team runs every piece of your marketing, so your website, rankings, ads, email, social and mailers all tell the same story. All calls are tracked by lead source.
Website Development & Management.
Fast, mobile-first sites with click-to-call everywhere, built to book jobs and kept up to date by us.
Content & Video Development.
Service and city pages, blog posts, plus on-site video of your techs, trucks and happy customers, cut for your website, ads and social.
Search Engine Optimization.
Climb the Google map pack and organic results for the jobs you actually want in the towns you serve.
Google Ads & LSA Management.
Get the Google Guaranteed badge and show up at the very top of search, plus pay-per-click ads tuned around your busy and slow seasons. Every call tracked.
Social Media Management.
Steady, real posts and paid campaigns that keep your name in front of neighbors before they need you.
Email Marketing.
Tune-up reminders, seasonal offers and membership pushes that turn one-time customers into repeat ones.
Branding, Design & Direct Mail.
Complete brand decks, vehicle wraps, promotional graphics and direct mail, all designed to match your website and ads, so you look like one company everywhere.
Reporting & Analysis.
Monthly KPIs explained in plain English, so you know which dollars booked jobs and which ones didn’t.
Five clients we've helped grow big enough to get acquired.
Rankings and clicks are nice. What we care about is calls, booked jobs and revenue. Here's what that looked like for three of them. Some of this work was done under our parent brand, Big Chief Creative Media.
Acquired in under 6 years
“By upgrading our digital marketing to include a better mobile website presence, SEO, pay-per-click, social media and testimonial videos, Big Chief has taken our company from a small size to one of the biggest contractors in the area.”
Acquired in under 2 years
“Big Chief has done a great job of helping us to build trust and connection with our customers by consistently conveying the value of our electrical services and customer care. 100% customer satisfaction is our top priority, and it comes across in every aspect of our digital presence.”
Acquired in under 4 years
“Big Chief has succeeded in getting our name out into the community as a leading provider of earth-friendly home services. They’ve also made us more knowledgeable so that we understand our key performance indicators and can be accountable for our results. They are a true partner in our business.”
Vegas Valley Plumbing joins Ambient Edge.
Our longtime client Vegas Valley Plumbing, a residential and commercial plumber serving the greater Las Vegas area, has joined Ambient Edge Heating, Cooling, Plumbing & Refrigeration, a Friendly Group company with more than 20 years in Arizona and Nevada.
Vegas Valley customers keep the same plumbers they already trust and gain access to Ambient Edge’s heating and cooling team. For the owners, it’s the payoff of years spent building a brand people recognize and call first.
Homeowners want to know who’s coming to their door.
Every home and commercial service business has a story: why you started, who’s on your crew, how you treat people. It’s what separates you from everyone else with a truck and a phone number.
We help you find yours and tell it everywhere.
Find it.
We dig into your history, your crew and how you treat people, and pull out what makes you different from every other truck in town.
Tell it.
We turn it into clear messaging, real photos and video of your actual team, so homeowners meet you before you ever knock.
Use it everywhere.
Your website, ads, social, trucks and mailers all tell the same story, so people recognize you and trust you faster.
Your business needs a face people can trust. Who better than you?
Homeowners don’t hire logos. They hire people. Not a fan of cameras? Most owners aren’t. We’ve produced thousands of pieces of content, and we’ll coach you through every take.
You can do this. We’ll help you every step of the way.
See how we make it easy →Video that sells the job before you knock.
We shoot your crew, trucks and real jobs, then cut it into brand films, ads and social reels you own.
See our video work →
Welcome to the crew, Leak Rescue Plumbing.
Leak Rescue Plumbing just teamed up with Crowd Chief, Inc., and we’re fired up. Cody and Kim have built a brand with real personality (that superhero pup is hard to miss), and they’re a blast to work with.
Now it’s our job to make sure every homeowner in their service area knows who to call when a pipe bursts. We can’t wait to help them grow.
View their website ↗
Websites that look sharp and book jobs.
Every site we build is designed around one thing: getting a homeowner to call or request an estimate.
A site built to turn clean driveways into booked estimates.
Westlake Home & Commercial Services handles pressure washing, soft washing and exterior cleaning across greater Austin, TX. Their site gives every kind of customer a fast path to a free estimate.
- Free-estimate buttons in the header and hero, plus click-to-call on every page
- Separate paths for residential, commercial and multi-family/HOA customers
- Hero video and a before-and-after gallery that sells the result
- Service-area coverage for 16 Austin-area cities, from Lakeway to New Braunfels
- Industry badges, guarantees and customer reviews up front to build trust
Six steps to a predictable lead engine.
Free audit.
We evaluate your entire marketing universe: website, Google, reviews, ads, social and every other piece we can find. Then we show you where calls are leaking.
Game plan call.
We talk goals, service area, busy seasons and budget, then send a plan with clear pricing.
Onboarding.
We gather access, photos and brand details, then set up complete tracking on calls, forms and clicks, so every lead can be traced back to where it came from and what it earned.
Build & launch.
You review the site and campaigns before anything goes live. Nothing launches without your sign-off.
Monthly tune-up.
A results call every month: what came in, what it cost, and what we are adjusting next.
Scale what works.
Every quarter we plan your next move: more budget behind what books jobs, new services or towns, and a head start on your busy season.
Straight numbers. No surprise invoices.
Pick one service or stack a few. No setup fees, and every plan includes call tracking, monthly reporting and a real person who picks up the phone.
Local SEO
Search Engine Optimization for your service area. Rank on Google search and the map pack, with Google Business Profile management included.
AEO
Answer Engine Optimization: the next evolution of SEO. Show up when homeowners ask Google’s AI Overviews, ChatGPT or other AI assistants who to hire for the job.
Google Ads Management
Google Ads and Local Services Ads built for calls you can track, with spend shifted around your seasons.
Meta Ads Management
Facebook and Instagram campaigns using your trucks, team and offers, launched fast and tuned weekly.
Standard Website Development
A proven, conversion-ready layout branded with your colors, photos and content, on a faster timeline.
Custom Website Development
A fully custom design built around your brand, your customers’ path to calling, and long-term SEO.
Social Media Management
Content calendar, posting, community replies and monthly reporting, all in your voice. From Facebook and Instagram up to all five platforms with video.
Award-Winning Video Production
A custom shoot with our videographers, anywhere in the country. Each shoot delivers 10 to 12 finished pieces, most 90 seconds or less, cut down for ads, social and your website.
Our promise is our partnership.
We know attention: how to earn it, how to keep it, and how to do it while staying authentic and true to who you are. No cookie-cutter campaigns that make you sound like everyone else in town.
For 18 years we've been in the trenches, day in and day out, with businesses just like yours. We know the slow seasons, the emergency calls and the pressure of keeping a crew busy, and we know how to make your name the one homeowners trust and call first.
You run your business. We'll handle the leads and marketing.
Questions contractors ask us
What does it cost compared to buying leads from lead-gen sites?
Shared leads get sold to three or four competitors at once, so you end up racing to the lowest price. The leads we generate come to you alone, from homeowners who searched for your company or clicked your ad. Most clients find the cost per booked job drops once the website, search and ads are working together.
How often will I see reports?
Anytime you want. Our reporting portal shows conversion and revenue data up to the minute, so you can log in whenever you like and see exactly how your marketing is affecting revenue. On top of that, every month you get a clear report and a live call with your account manager covering calls, form fills, booked jobs, spend and what we are changing next. If something is underperforming, we say so and tell you the fix.
How soon will I see more leads?
Paid search can start producing calls within the first few weeks of launch. SEO, AEO, content and social build trust more slowly, and most clients see a clear lift somewhere in months three through six. That is why we put both in place: paid ads for leads now, and long-term channels that keep the phone ringing for years. During the strategy call we will give you a realistic range for your market and budget.
Do you work with my trade?
We work with plumbing, HVAC, electrical, water and air quality, and other home and commercial service companies. Our plans account for seasonality, emergency-call behavior and service-area targeting, which generalist agencies tend to miss.
Is there a long-term contract?
Our standard agreement is 12 months. That gives your SEO and ad campaigns enough time to build momentum and show real results. Website builds are paid in monthly installments over the same 12 months. Our goal is a long-term partnership. Switching agencies every few months or years costs you money, and it costs us too. Our plan is simple: keep you making money so you can grow. We have clients who have been with us for 18 years and several for more than 10. When we do a good job, we all win.
I’ve been burned by an agency before. Why should I trust you?
We hear that a lot. Most contractors who have been burned worked with an agency that handled one piece of their marketing, like ads or SEO. When that one piece didn’t bring in enough revenue to justify the spend, the agency ran out of answers. We work on your entire marketing universe, from reviews and your website to search, ads, social, video and outreach, so every piece pulls in the same direction and homeowners keep seeing you as the obvious choice. And because every call is tracked to revenue in a portal you can check anytime, you never have to take our word for it. We’ve been in business 18 years, and some clients have been with us that entire time. We build partnerships, not one-off campaigns.
Shouldn’t I just use AI to do my marketing?
AI is a great tool, and we use it every day. But it can’t replace human authenticity. AI only knows what has already been done, so it can’t create or set trends, and it won’t pick up the phone to rethink the plan with you when things aren’t going the way they should. Someone still has to do the work, too. The best results come from a hybrid: AI for speed, and real experts for strategy, creativity and the human connection your customers can feel.
Who owns the website and ad accounts?
You do. Your domain, website, Google Business Profile and ad accounts are yours and stay in your name, even if we ever part ways.
Build your lead engine.
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